What do your customers hear when placed on hold.............
© May 2011 Digital Communication Systems Limited
If you hate being put on hold during a phone call, you're not alone. Because of you and many
others like you, businesses have developed techniques to keep your wait more interesting -- like
on-hold music and on-hold messaging.
Either of these options is more pleasant than dead air and can make the wait seem shorter, but
on-hold messaging offers an advantage because companies can pitch themselves or their
products or services. An on-hold message can offer anything from amusing trivia to information
about special events and promotions.
A caller needs to know your website address and calls your office. Your receptionist is busy and
has to place them on hold while she takes care of the two callers in line ahead. While on hold,
your caller hears office hours and website address—which is all he/she needed anyway. She
hangs up, moves on with her day, and your receptionist has one less blinking light to answer.